s.Oliver - Chronology of a Successfull Fashion and Lifestyle Company

s.Oliver - from a boutique to one of Europe's largest fashion and lifestyle companies. PDF-Download

2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001
  1999   1997 1996 1995 1994 1993    
      1987   1985        
  1979 1978              
  1969



2011

  • s.Oliver opens an Accessories monolabel store in Würzburg, the company‟s home town
  • s.Oliver fits out Alexey Vorobyov, Russia‟s candidate for the Eurovision Song Contest 2011
  • s.Oliver becomes dormant partner and investor of Liebeskind Berlin
  • The sub-division s.Oliver Selection gets a new name - SELECTION by s.Oliver
  • s.Oliver is the official fashion partner of FC Bayern Munich

2010

  • “Peanuts” campaign – by selling Peanuts shirts, s.Oliver supports BILD hilft e.V. “Ein Herz für Kinder”, a German charity organisation, for one year.
  • s.Oliver launches its international “Play Denim” advertising campaign, including an eye-catching TV spot
  • s.Oliver is officially the main sponsor of KKS Lech Poznan, a football club of the Polish Ekstraklasa (the country‘s premium football league)
  • s.Oliver presents itself as an exclusive fashion partner at the German Film Awards in Berlin
  • s.Oliver is the first fashion company to present its own online music channel
  • In cooperation with UNIVERSAL MUSIC/BRAVADO, QS by s.Oliver launches the “MUSIC LEGENDS” collection and the first “s.Oliver ON STAGE” fashion line
  • s.Oliver receives an award for dynamic growth from the Bavarian State Ministry
  • s.Oliver is an official sponsor of the ambitious Würzburg basketball team
  • that starts into the new season under the name “s.Oliver Baskets”
  • s.Oliver opens a concept store in Stuttgart
  • s.Oliver opens its first Accessories flagship store in Frankfurt
  • First “Family Day” for employees and their families at the headquarters in Rottendorf
  • Hungary becomes s.Oliver’s eighth core market with its own distribution company
  • s.Oliver establishes joint ventures in Slovenia and Croatia

2009

  • 40 years of real fashion: s.Oliver celebrates its 40th anniversary!
  • Poland, The Czech Republic and Slovakia join Austria, Switzerland and Benelux as core markets with their own sales organization
  • s.Oliver opens a flagship store in the new “MyZeil” Center in Frankfurt, Germany
  • s.Oliver hosts it biannual “Partnerforum” for the first time with attendees from fashion industry decision makers to top rank politicians
  • s.Oliver opens a flagship store in Hannover, Germany
  • s.Oliver enters the plus size market with “by s.Oliver”
  • s.Oliver opens a new flagship store in Würzburg, Germany
  • s.Oliver is awarded “Most family oriented employer” of the Mainfranken region
  • Internationally renown violinist David Garrett stars in the s.Oliver campaign “The Sound of Christmas”
  • s.Oliver finishes its expansions at the company headquarters in Rottendorf with the opening of another office building also housing the new food court

2008

  • s.Oliver passes the billion mark with a turnover of 1.05 billion euros in the 2007 business year.
  • Opening and inauguration of the new s.Oliver headquarters in Rottendorf with room for 350 employees.
  • Opening of its own day care facilities "s.Oliver Mini Club" at the company base.
  • Opening of the first independent QS by s.Oliver stores in Graz (AT), Oberhausen and Cologne.
  • Opening of the first independent s.Oliver Selection store in Koblenz.
  • Opening of the s.Oliver flaghsip store in Antwerp.
  • Opening of the first flagship store in India (Select City Walk, New Delhi).

2007

  • Anastacia presents the Anastacia by s.Oliver collection at a fashion show at the "A-Hotel Event" in Berlin. Numerous celebrities join s.Oliver and the singer for the occasion.
  • QS by s.Oliver invites submissions for the first QS by s.Oliver Campus Contest: high schools/colleges are invited to plan a concert event on their own campuses.
  • Brand launch: France and India.
  • Launch of the lifestyle line s.Oliver Garden and s.Oliver Baby (prams and pushchairs).

2006

  • Introduction of the "Anastacia by s.Oliver" collection at over 500 POS on 17.8.2006.
  • s.Oliver brand launched in Italy, Kazakhstan and Poland.
  • Opening of a 1500 m² flagship store on the Kaufingerstrasse in Munich.

2005

  • Start of comma Accessories (bags, belts, small leather items).
  • Opening of a 1500 m² flagship store on the Schildergasse in Cologne.
  • Renaming of the following segments: s.Oliver WOMEN and MEN to s.Oliver Selection women and s.Oliver Selection men, s.Oliver Young Fashion to s.Oliver Casual women and men, QS Style to QS by s.Oliver female and male, Oliver Twist to s.Oliver Junior.
  • The s.Oliver Accessories product line is included in the company.

2004

  • Start of s.Oliver Online Shop www.soliver.de.
  • Start of the Accessories lines of the comma brand through licence allocation and launch of comma fragrances.
  • Launch QS STYLE Male, Relaunch QS STYLE Female.
  • Opening of a 1500 m² flagship store on the Spitalerstrasse in Hamburg.

2003

  • Takeover of the foreign markets Austria, Switzerland and Benelux as its own subsidiaries.

2002

  • Chaloc Textilhandels GmbH renamed comma Textilhandels GmbH and introduction of the comma brand.
  • Start of s.Oliver fragrances.
  • Start of the s.Oliver umbrella brand campaign.

2001

  • Acquisition of the comma brand.

1999

  • Start of retail expansion.

1997

  • Company changes to twelve collections a year.
  • First licences allocated for the s.Oliver brand.

1996

  • Launch of the s.Oliver WOMEN brand.

1995

  • Changeover to its own field staff.
  • Launch of the s.Oliver MEN brand.

1994

  • Foundation of Q.S. Textilhandels GmbH and launch of the QS (female) brand.

1993

  • Foundation of Chaloc Textilhandels GmbH and launch of the retail brand Chaloc.

1987

  • Foundation of Oliver Twist Textilhandels GmbH.
  • Acquisition of the company Chicago Jeansmoden, renamed KNOCKOUT Textilhandels GmbH, and launch of the KNOCKOUT brand.

1985

  • Opening of the first retail store in Würzburg.

1979

  • s.Oliver brand registered with the German Patent and Trade Mark Office in Munich.

1978

  • Company renamed s.Oliver.

1969

  • The opening of the first "Sir Oliver" retail outlets on the Herrnstrasse (25m²) in Würzburg.